-Leading edge, data-driven automotive marketing solutions-
GS Marketing took top honors in the Online Media/Email Campaign category at the 2016 Crystal Awards, recognizing excellence for their work marketing the Toyota Tundra August Clearance Event.
GS Marketing’s President, Shelley Washburn, was appointed one of the Top Twenty Women in Business by Texas’s National Diversity Council-Gulf Coast Region on October 13, 2015.
atomDirect is a communications program that works as the perfect complement to your atomEssentials, atomCore or atomPremium program to ensure you are reaching each customer at the right time, in the right way and with the right message.
GSM gains a new print and digital marketing technology platform to strengthen its data-driven direct marketing solutions for the automotive industry and enhance its ability to meet the needs of its customers.
Directed by a veteran marketing team, GS Marketing stands at the forefront of direct marketing communications. Our fully integrated services include:
We’re your single resource for high-impact lead generation campaigns, one-to-one communications as well as loyalty and retention programs that deliver results.
In today’s automotive marketplace, winning competitively requires gaining greater knowledge of your customers’ buying lifecycle. In addition, understanding your customers’ preferences and motives is important and being able to act on that knowledge is crucial. GS Marketing helps dealerships do just that with data driven customer communications.
Having the right data is critical in an increasingly sophisticated and segmented automotive marketplace. Our advanced, marketing database serves as the foundation for reaching the right customers at the right time, in the right way and with the right message. Our automotive data expertise enables effective prospecting and long-term relationship building.
It is important that you are reaching the right customers at the right time, in the right way and with the right message. Even more important, that you present a seamless message across platforms. Customers decide when and how to engage with your brand and working with one marketing partner across channels ensures that customer is receiving the right message.
GS Marketing offers omnichannel solutions:
-We specialize in omnichannel, customer lifecycle marketing-
atom™ is a program focused on the foundational marketing communications to your dealership’s service customers with their preferences in mind. Including triggered and on-demand communications, atom utilizes email, mail, text and voice channels easily tailored to your dealership’s goals. Three program tiers offer dealers of all sizes the opportunity to benefit from atom’s impact to SCR, market share and more!
atomDirect is a direct marketing tool built on the foundation of personalization. Why personalization? Research shows that a personalized message boosts marketing ROI by 300%. atomDirect is a unique enhancement to your atomEssentials, Core or Premium program that will ensure you are reaching each of your customers with a strong, personal message through additional channels. atomDirect is not a one size fits all and includes variations of creative, data segmentation and channel to guarantee the best marketing fit for your dealership.
85% of US adults have a smart phone making mobile a key component to reaching your customers in today’s omnichannel world. ServiceLift utilizes your RO data to provide customers with accurate service history in the palm of their hand. Customers will also have access to real-time oil-club rewards program points, service coupons and sales inventory. The App expertly handles push notifications, including timely vehicle-specific communications and is fully managed by your GS Marketing team.
GS Marketing’s digital advertising platform achieves 576% average ROI per dealer by using an exclusive audience data model ensuring your display ads reach high purchase intent shoppers on the correct websites and mobile apps. GS Marketing continuously optimizes your campaigns, in real-time, using leading edge, data-driven technology to maximize conversions and ensure your budget is spent wisely.
To learn more about how GS Marketing can support your direct mail marketing, contact GS Marketing at 1-800-933-4767 or email us at email@example.com.
Sources: 1) 2012 DMA statistics. (2) June 2012, MarketingCharts.com (3) DMR. Direct Marketing Statistics (4) Tips: GS Marketing product and sales directors, Mike Aguilar, Mike Wirth, Erica Jackson
-Achieving Success by Investing in Culture and Innovation-
GS Marketing, located in Houston, TX and Louisville, KY, is a full service direct marketing and digital agency specializing in the automotive industry. For over 25 years, GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, one-to-one communications as well as results-driven loyalty and retention programs.
At GS Marketing you will find excitement, energy and a passion for creative intelligence, associate engagement and collaboration. When you need to out-think, out-run and out-perform your competition, there is only one place to find a complete marketing strategy: GS MARKETING!
If you are interested in working for a great company that is experiencing a growth spurt, GS Marketing is always looking for exceptional people who understand the importance of hard work, team work and treating your clients and coworkers like family.
We are growing! Here are a few but not all of the exciting careers we offer
The Director, Software Quality Assurance (SQA), under the leadership of the Vice President, will support the vision of GS Marketing to provide leading edge, data-driven automotive marketing solutions. The director will be key to increasing the profitability of GS Marketing products and services through new development, scalability and process validation.
Do you ever wake up in the morning and feel like you were destined to put the pedal to the metal, and power through life? You might be the person we're looking for. Account executives at GS Marketing are responsible for planning and executing a sales-led growth strategy for automobile dealerships within an assigned territory--a sales territory that you would manage like your own business.
As the User Experience (UX) Manager you will be responsible for defining the user experience and user interface strategy for GS Marketing solutions. You will drive the overall design solutions based on design thinking that is aligned with GSM's business goals and effectively and efficiently facilitate the delivery of GSM products to market.
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