Welcome to atom


GS Marketing’s solution to reaching your service customers

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What is atom?

atom is a program focused on the foundational marketing communications to your dealership’s service customers with their preferences in mind. Including triggered and on-demand communications, atom utilizes email, mail, text and voice channels easily tailored to your dealership’s goals. Three program tiers offer dealers of all sizes the opportunity to benefit from atom’s impact to SCR, market share and more!

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With atom you get DMS integration/RCI certification, higher dollars per RO, the #1 provider in reminder response rates and video integration.

Atom Tiers


atomESSENTIALS is a program focused on the foundational marketing communications to your dealership’s service customers.


  • 63% greater increase in SCR compared to the nation
  • Smart coupon technology
  • Bonus communications



atomCORE builds on atomESSENTIALS to provide dealerships the added benefit of a more well-rounded communication cycle with customers.


  • 50% lift in responses
  • 12% more communications
  • Text and phone additions with 38% higher response rates
  • Video



atomPREMIUM builds on atomCORE to include new car communications turning your servicing customers into new buyers.


  • Built in conquest direct mail for defectors over 18 months
  • Expanded reach of Lease and Vehicle anniversary triggers an average of 30% by the addition of mail



atomDirect is a communications program that works as the perfect complement to your atomEssentials, atomCore or atomPremium program to ensure you are reaching each customer at the right time, in the right way and with the right message.


  • Dealer branded
  • Customer personalization
  • Real-time, online reporting


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Let's Get In Touch!

Ready to enroll in an atom? Call us to get started.