Programmatic Marketing

Welcome to
Programmatic Marketing

GS Marketing’s solution to reaching your service customers

Learn More Below

What is Programmatic Marketing?


The GS Marketing Digital Advertising Platform provides the most advanced targeting selection capabilities available to dealers. The exclusive audience data model ensures your ads reach high purchase intent shoppers on the correct websites and mobile apps and drive those shoppers to your dealership website.

Digital Avertising

MAKE AN IMPRESSION THROUGHOUT THE CUSTOMER JOURNEY


Digital Marketing
  • Proven lift in sales, service and parts revenue
  • Exclusive campaign modeling data
  • Beat your competition with pre-optimized media buys
  • Grow market share through targeted audience options
  • Maximize digital ad budget with data-driven placement
  • Fraud protection ensures ads are viewed by real people

PACKAGE LEVELS TO MEET YOUR NEEDS


  • Customized dealership banner with dealer logo, phone number and offer
  • Interactive banners with rich media elements
  • Optimized for desktop, smart phone and tablet
  • Creative Library at no charge, a $1,500 value!

73%

higher sales

achieved by businesses who use predictive modeling

576%

dealer ROI Average

campaign results

$6

Return on every dollar

spent using GSM digital advertising

HOW DOES IT WORK?


THE SCIENCE

GS Marketing continuously optimizes your campaigns, in real-time, using leading edge, data-driven technology to maximize conversions and ensure your budget is spent wisely. The science of GS Marketing Programmatic Advertising instantly analyzes multiple variables, learns what is driving results and constantly fine tunes your campaign to deliver results. GS Marketing’s digital advertising solutions help you reach shoppers at the start of their customer journey and stay present throughout the journey, driving highly-qualified traffic to your dealership website.

THE TACTICS

  • Connections to 60+ ad exchanges give GS Marketing prime choice of ad inventory and the power to negotiate the best price
  • Interactive display ads optimized for desktop, mobile app and mobile browser
  • Conquest targeting to attack the competition
  • Behavioral targeting of in-market vehicle or parts and service shoppers
  • Site retargeting to keep your brand present and bring them back
  • Facebook retargeting to stay top of mind on the most popular website
  • Cross-device retargeting services ads on the device in use (desktop, smart phone, tablet)
  • Geo-retargeting of automotive or parts and service shops to derail your competition

THE RESULTS

Automotive retailers turn to GS Marketing to help increase website conversions and drive sales. Using GS Marketing’s industry-leading predictive modeling, advertising and retargeting solutions, companies achieved impressive results, growing website traffic and increasing gross profit and ROI. Transparent campaign results are provided through the GS Marketing Online Dashboard. Key features of the dashboard include:

  • Exclusive audience insights
  • Estimated campaign revenue and ROI
  • Daily campaign updates
  • Trend analysis

Let's Get In Touch!


Ready to enroll in GS Marketing’s Digital Advertising Solutions? Email us to get started.

800-933-4767