Data

Make every customer interaction count.

In order to reach and engage with today’s multichannel customers – you have to be everywhere all at once. Sounds impossible, right? Luckily, it’s not! With advanced software and the right analytics, you can anticipate where your customers are and what they need. Your dealership will show up in all the right places at all the right times. Our data solutions make it possible to be there for your customers every step of their automotive journey.

Data. It's what we do best. From identifying, collecting and analyzing the right data, we develop insights to drive your marketing efforts. Your data is one of your greatest assets. Let our data solutions help you get the most out of it, capitalize on it, and grow your business.

Critical insights.

GSM knows data drives your business. We also know there's a lot of it, and it can be hard to extract meaningful insights to retain and acquire customers.

At GSM, we help you ask your data the right questions so you know exactly what your customers need and when. We're here to help analyze your customer’s service habits and vehicle needs, segmenting customers to most effectively market for your dealership, and using the most accurate and efficient way to touch the customer.

Data security.

At GSM, we take the responsibility of protecting your data very seriously. As your brand steward, we are committed to protecting your customer’s privacy as well as your reputation.

Our data security team has over 50 years of combined and diversified experience in dealing with security, privacy, and compliance issues. We take a disciplined approach to protecting your data. We are continually evaluating and seeking to improve our security controls, processes, and technology.

Our data security team stays focused on regulatory and compliance issues. We have expertise in Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM), Telephone Consumer Protection Act (TCPA), Gramm-Leach-Bliley Act (GLBA) and other consumer focused, marketing related, privacy regulations. As a member of the Data and Marketing Association (DMA), we continually monitor the pulse of security and privacy initiatives within the marketing industry. We can help you maximize your ability to reach prospects and customers while supporting your efforts to stay compliant with relevant regulations.

We use technical and process controls such as segregation of duties, audit and monitoring, intrusion detection, and vulnerability assessment to protect your data. We have experts on staff that are responsible for the day-to-day monitoring and protection of systems.

We employ bank level encryption, to protect data both in transit and at rest. GSM employs authentication, authorization and auditing controls around data to ensure only those that need access to your data have it.

Have a question about data? 

If you have questions regarding GSM’s commitment to security, privacy and compliance, feel free to contact us at security@gsmarketing.com.